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The go-to program to walk you through exactly how to write launch copy that sells.

After working on multiple 7-figure launches, I'm handing over my exact, step-by-step formula for writing opt-in pages, ads, emails, and sales pages that fill your launches and sell out your offers.

You in?

Hell. Yes. 

It’s time to go from “break-even” launches to your best launch yet.  

After working on multiple six and seven figure launches, I'm handing over my exact, step-by-step formula for creating irresistible messaging and copy that fills your launches with engaged leads and sells out your offers. You in? 

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Does the thought of writing sales copy make you want to cry?

Well then, my friend, you are in the right place :)

I totally get it.

Copywriting is a skill, and you're busy AF as it is trying to launch your offer to the world. Between nailing down your launch strategy (webinar or challenge?!), getting your free content ready, and getting people in the door, your copy is likely the last thing you're focused on.

You know your registration emails, ad copy, sales page and sales emails are important, but if you're like most entrepreneurs I talk to, chances are you...

  • Find yourself waiting until the last minute to write your copy (I’m talking the day before the sales email needs to go out… or maybe even the same day…), and by the time you get to it, you’re exhausted. 
  • Spend hours writing a single email or Facebook Ad, because the words just don’t come out the way you want them to.
  • Want to outsource your copy, but aren’t selling enough to afford a copywriter. 
  • Have written and rewritten your copy, but it STILL isn’t working! 

Face, meet palm.  

Here’s the thing, my friend —  

I know that YOU know that if you want to fill your webinars, challenges, video series, and live launches with MORE leads who are engaged and chomping at the bit to buy (like... before the doors even open to your program), then you need to be able to create irresistible messaging and copy.  

In fact... your copy is THE most important element of your launch.

It’s the connection point between you and your audience, and is the very thing that gets your people showing up to your trainings and buying your offers.  

Which means the longer you ignore your copy, save it for the last minute, and refuse to learn how to write in a way that actually gets people doing what you want them to do… the longer you’re going experience lackluster results in your launches.  

GETTING CLEAR MESSAGING WITH MALINDA WATT

"I wish Copy that Converts had been the first investment I made in an online course! I have never been able to so clearly talk about what it is that I do and how I can help others DIY their website."  

- Malinda Watt, Wordpress Web Designer & Tech Coach to non-tech savvy businesswomen. 

 A $40,000 LAUNCH WITH DR. MORGANA MCCABE ALLAN

  "I was able to bring together my ideal client that I knew I loved with Kate’s amazing messaging system so that I was talking to the right person every time."  

 - Dr. Morgana McCabe Allan  

 A $40,000 LAUNCH WITH DR. MORGANA MCCABE ALLAN

  "I was able to bring together my ideal client that I knew I loved with Kate’s amazing messaging system so that I was talking to the right person every time."  

 - Dr. Morgana McCabe Allan  

GETTING CLEAR MESSAGING WITH MALINDA WATT

"I wish Copy that Converts had been the first investment I made in an online course! I have never been able to so clearly talk about what it is that I do and how I can help others DIY their website."  

- Malinda Watt, Wordpress Web Designer & Tech Coach to non-tech savvy businesswomen.

Want to know the secret behind those mega-successful launches you’re following?

Their copy creates DEMAND and inspires ACTION — always. 

Here's the truth, my friend — as a copywriter for some of the top online experts in the industry, including James Wedmore, Screw The Nine To Five, Coach Glitter, Mel Abraham, Liz Melville, and more, I can tell you that when it comes time to launch, copy is one of the TOP priorities behind a successful launch strategy.  

Because at the end of the day, your opt-in pages, ads, sales page and emails drive your entire launch. They are THE thing that tells your audience about what you have to offer and why they should take action on it.  

Which means successful entrepreneurs don't put copywriting on the backburner. They don't write their sales emails the day before they go out, they don't follow cut-and-paste templates that sound nothing like them, and they don't downplay the importance of getting their copy to convert.  

Instead, they have an actual PLAN.

They get clear on what they need to say to create demand for their offer, when they need to say it, and how to write it in a way that inspires action.

And that's exactly what I'm going to teach you.

I know firsthand how effective copy can transform a launch. So let's transform yours.

CREATING A MASSIVE IMPACT WITH JAZZYTHINGS 

"Kate has changed my life in working with her as a copywriter and a messaging expert, because she allowed me to change others' lives. So before I had Kate and her methodology and her framework, I had copy. But now that I have kate and her framework for messaging, I have sales".  

- Jasmine Shea, Founder of Your Dinner is Planned

SELLING MILLIONS WITH JAMES WEDMORE

"I've used Kate for the past two and a half years now — not just to help write massive amounts of my copy that's helped us sell millions of dollars worth of products... but I've also brought Kate on to be a coach inside one of our programs because trust her skills, her processes, and her amazing training more than anyone."  

- James Wedmore, Strategic Business Coach and Founder of Business By Design

SELLING MILLIONS WITH JAMES WEDMORE

"I've used Kate for the past two and a half years now — not just to help write massive amounts of my copy that's helped us sell millions of dollars worth of products... but I've also brought Kate on to be a coach inside one of our programs because trust her skills, her processes, and her amazing training more than anyone."  

- James Wedmore, Strategic Business Coach and Founder of Business By Design

CREATING A MASSIVE IMPACT WITH JAZZYTHINGS 

"Kate has changed my life in working with her as a copywriter and a messaging expert, because she allowed me to change others' lives. So before I had Kate and her methodology and her framework, I had copy. But now that I have kate and her framework for messaging, I have sales".  

- Jasmine Shea, Founder of Your Dinner is Planned

INTRODUCING...

My signature, 6-week group coaching program that gives you my step-by-step, 7-figure launch copywriting formula so you can take your launches from just breaking even to your BIGGEST launch yet! 

“I’m ready for my best launch yet!”

What's inside Copy that Converts?

Copy that Converts is a 6-week group coaching program that hands you my proven Conversion Copy Formula to create copy that fills your launches, generates massive engagement, and sells out your offers.  

This is the same formula I've used to write copy for multiple six and seven-figure launches, and that has helped my students have their biggest launches yet!  

Here’s how the program breaks down:

 

1.

Lifetime Access to the Step-by-Step Copywriting Training ($1997 Value) 

I've broken my signature conversion copywriting formula into easy-to-follow, short video lessons that cover each phase in detail. Consider this your foundation for the program. The modules are here to be your textbook — and I'm here to make sure you apply what you've learned and turn it into real results!

 

IRRESISTIBLE MESSAGING THAT CREATES DEMAND  

If your copy is the car that moves your tribe from not ready to invest to ready to invest, then your messaging is the gas that makes the car go. Before you write a single word, you need to know how to make the case for what you have to offer! You’ll learn how to position your launch and offer in a way that gets your tribe motivated to take serious action, and have them begging to work with you BEFORE you even open enrollment for your offers.

PLANNING YOUR LAUNCH COPY  

Imagine knowing EXACTLY what to say and when to say it whenever you launch your course or coaching program. That’s exactly what happens in the launch planning phase. You’ll create your own Copy Launch Map to get clear on what you're saying, when you're saying it, and where you're saying it throughout your launch. This plan will become your launch bible and key to getting your copy written before you even start your launch. It’s also how you’ll test your messaging BEFORE your launch to make sure it’s resonating with your tribe.

WRITING HIGH-CONVERTING COPY  

Now it’s time to get writing! During the execution phase, I’ll be walking you through copywriting best practices for ALL of your launch assets — from opt-in pages, to training emails, to ads, to sales sequences and sales pages. Imagine having a step-by-step process to follow for ANY conversion copy asset you need for your launch… because that’s exactly what you’re gonna get ;) 

2.

The Inspiration Vault: 6 + 7-Figure Launch Copy Examples ($3997 Value) 

Looking for some inspiration for converting copy? When you join Copy that Converts, you’ll also get access to my exclusive library of Launch Copy Swipe Templates. These are REAL examples of high-converting copy I’ve written for some of the top online experts in the industry, like James Wedmore, Mel Abraham, Coach Glitter, JazzyThings, Rachel Perry, and more! 

3.

The Map-Your-Messaging Launch Planning Template ($997 Value)

When you join CTC, you’ll also snag a copy of my signature Copy Launch Map template that I use with my 1:1 copywriting clients, so you know exactly what you’re saying before your launch, during your training, and after cart opens!

4.

Four Hot Seat Group Coaching Calls to Bust Through Roadblocks + Maximize Your Message! ($5997 Value) 

We all have blindspots. Whether it's dealing with that pesky imposter syndrome that has you playing small online (and in your launches), or trying to diagnose your launch performance and what's not working, or just trying to get the words from your brain to the page, it can be difficult to get out of our own 'ish. And that's where I come in. I'm a NINJA at helping entrepreneurs get unstuck and out of their heads with their messaging. We’ll have three hot seat style group coaching calls together, where you'll have an opportunity to "get on the hot seat" and get laser coaching for instant clarity on what's standing in your way from getting your message out to the masses, and how to push through so you can help those who need you most! I’ve had the privilege of working on some of the BIGGEST launches in the industry — so trust me when I say I know a thing or two about dealing with the pressures of online launching. Could you imagine how much FASTER you’ll get out of your head and into action when you have FOUR opportunities to get coaching from a 7-figure launch copywriter?!

What's inside Copy that Converts?

Copy that Converts is a group coaching program that hands you my proven Conversion Copy Formula to create copy that fills your launches, generates massive engagement, and sells out your offers.  

This is the same formula I've used to write copy for multiple six and seven-figure launches, and that has helped my students have their biggest launches yet!  

Here’s how the program breaks down:

 

1.

Lifetime Access to the Step-by-Step Copywriting Training ($1997 Value) 

I've broken my signature conversion copywriting formula into easy-to-follow, short video lessons that cover each phase in detail. Consider this your foundation for the program. The modules are here to be your textbook — and I'm here to make sure you apply what you've learned and turn it into real results!

 

IRRESISTIBLE MESSAGING THAT CREATES DEMAND  

If your copy is the car that moves your tribe from not ready to invest to ready to invest, then your messaging is the gas that makes the car go. Before you write a single word, you need to know how to make the case for what you have to offer! You’ll learn how to position your launch and offer in a way that gets your tribe motivated to take serious action, and have them begging to work with you BEFORE you even open enrollment for your offers.

PLANNING YOUR LAUNCH COPY  

Imagine knowing EXACTLY what to say and when to say it whenever you launch your course or coaching program. That’s exactly what happens in the launch planning phase. You’ll create your own Copy Launch Map to get clear on what you're saying, when you're saying it, and where you're saying it throughout your launch. This plan will become your launch bible and key to getting your copy written before you even start your launch. It’s also how you’ll test your messaging BEFORE your launch to make sure it’s resonating with your tribe.

WRITING HIGH-CONVERTING COPY  

Now it’s time to get writing! During the execution phase, I’ll be walking you through copywriting best practices for ALL of your launch assets — from opt-in pages, to training emails, to ads, to sales sequences and sales pages. Imagine having a step-by-step process to follow for ANY conversion copy asset you need for your launch… because that’s exactly what you’re gonna get ;) 

2.

The Inspiration Vault: 6 + 7-Figure Launch Copy Examples ($3997 Value) 

Looking for some inspiration for converting copy? When you join Copy that Converts, you’ll also get access to my exclusive library of Launch Copy Swipe Templates. These are REAL examples of high-converting copy I’ve written for some of the top online experts in the industry, like James Wedmore, Mel Abraham, Coach Glitter, JazzyThings, Rachel Perry, and more! 

3.

The Map-Your-Messaging Launch Planning Template ($997 Value)

When you join CTC, you’ll also snag a copy of my signature Copy Launch Map template that I use with my 1:1 copywriting clients, so you know exactly what you’re saying before your launch, during your training, and after cart opens!

4.

Four Hot Seat Group Coaching Calls to Bust Through Roadblocks + Maximize Your Message! ($5997 Value) 

We all have roadblocks. Whether it's dealing with that pesky imposter syndrome that has you playing small online (and in your launches), or trying to diagnose your launch performance and what's not working, or just trying to get the words from your brain to the page, it can be difficult to get out of our own 'ish. And that's where I come in. I'm a NINJA at helping entrepreneurs get unstuck and out of their heads with their messaging. We’ll have FOUR hot seat style group coaching calls together, where you'll have an opportunity to "get on the hot seat" and get laser coaching for instant clarity on what's standing in your way from getting your message out to the masses, and how to push through so you can help those who need you most! I’ve had the privilege of working on some of the BIGGEST launches in the industry — so trust me when I say I know a thing or two about dealing with the pressures of online launching. Could you imagine how much FASTER you’ll get out of your head and into action when you have FOUR opportunities to get coaching from a 7-figure launch copywriter?!

PLUS over $10,000 of additional bonuses, including… 

1. A Custom Review of Your Sales Page from Team Kate ($1997 Value) One of the biggest pieces of copy I see entrepreneurs struggle with is their sales page. Not anymore! Not only will you get my step-by-step process to writing a high-converting sales page inside CTC, but when you join, you'll also get a custom sales page review via Loom from my team, so you know exactly what to improve!

2. A LIVE Copy Critique Training so you can improve your copy like a conversion copywriter ($1997 Value) Want to know exactly how to critique your own copy like a copywriter? I’m going to be walking you through my signature Copy Critique methodology LIVE, so YOU can critique your own copy whenever you need to improve its performance. I’ll even be using a few examples from our group to show ya how it’s done (which means you might just get my eyes on YOUR copy!).  

3. My Conversion Copy Critique Checklist so that everything you write is ready to convert ($599) In addition to our live Copy Critique training, I’m also handing over my step-by-step Conversion Copy Critique Checklist that I’ve used to critique hundreds of entrepreneur’s copy, so you can review and update your own copy ANY time you want to increase conversions!

4. The Copy Critique Vault of over 10+ hours of copy and messaging reviews to help you take your messaging to the next level ($6997) When you join CTC, you’ll also get over 10+ hours of copy critique recordings that'll show you exactly how a conversion copywriter edits copy and workshops messaging, so you can apply this same process to your own copy and messaging!

5. Members-Only Copy that Converts Community (Priceless!) Copy that Converts also comes with access to our private Facebook community, where you’ll be surrounded by driven, like-minded entrepreneurs who are writing their launch copy right alongside you. This is an awesome chance to network, get peer feedback on your new copy using the Copy That Converts Critique Process, get support from Team Kate, and build lasting relationships with other online experts. 

6. BONUS: Live Going Evergreen Masterclass with Joey Vitale ($397 Value) 
Thinking of taking your offer evergreen? Come join me and CTC Alumni Joey Vitale as we walk through how he used CTC to increase his evergreen webinar registration, engagement, and sales in a brand new live training on taking YOUR offer evergreen!

7. BONUS: Our Ultimate, Plug-in-and-Go Sales Page Copywriting Template ($297 Value) 
Not only does CTC break down exactly how to write EVERY launch asset you need (emails, landing pages, thank you pages, ads, and sales pages!), but we’re also making it EVEN EASIER to get your sales page done by throwing in our Ultimate Sales Page Copywriting Template. Our students have used this template to knock out their sales page in A SINGLE HOUR. WAHOO!

PLUS over $10,000 of additional bonuses, including… 

1. A Custom Review of Your Sales Page from Team Kate ($1997 Value) One of the biggest pieces of copy I see entrepreneurs struggle with is their sales page. Not anymore! Not only will you get my step-by-step process to writing a high-converting sales page inside CTC, but when you join, you'll also get a custom sales page review via Loom from my team, so you know exactly what to improve!

2. A LIVE Copy Critique Training so you can review your copy like a conversion copywriter ($1997 Value) Want to know exactly how to critique your own copy like a copywriter? I’m going to be walking you through my signature Copy Critique methodology LIVE, so YOU can critique your own copy whenever you need to improve its performance. I’ll even be using a few examples from our group to show ya how it’s done (which means you might just get my eyes on YOUR copy!).  

3. My Conversion Copy Critique Checklist, so you know exactly what to look for in your copy ($599) In addition to our live Copy Critique training, I’m also handing over my step-by-step Conversion Copy Critique Checklist that I’ve used to critique hundreds of entrepreneur’s copy, so you can review and update your own copy ANY time you want to increase conversions!

4. The Copy Critique Vault of over 10+ hours of live copy and messaging workshops ($6997) When you join CTC, you’ll also get over 10+ hours of copy critique recordings that'll show you exactly how a conversion copywriter edits copy and workshops messaging, so you can apply this same process to your own copy and messaging!

5. Members-Only Copy that Converts Community (Priceless!) Copy that Converts also comes with access to our private Facebook community, where you’ll be surrounded by driven, like-minded entrepreneurs who are writing their launch copy right alongside you. This is an awesome chance to network, get peer feedback on your new copy using the Copy That Converts Critique Process, get support from Team Kate, and build lasting relationships with other online experts. 

6. BONUS: Live Going Evergreen Masterclass with Joey Vitale ($397 Value) 
Thinking of taking your offer evergreen? Come join me and CTC Alumni Joey Vitale as we walk through how he used CTC to increase his evergreen webinar registration, engagement, and sales in a brand new live training on taking YOUR offer evergreen!

7. BONUS: Our Ultimate, Plug-in-and-Go Sales Page Copywriting Template ($297 Value) 
Not only does CTC break down exactly how to write EVERY launch asset you need (emails, landing pages, thank you pages, ads, and sales pages!), but we’re also making it EVEN EASIER to get your sales page done by throwing in our Ultimate Sales Page Copywriting Template. Our students have used this template to knock out their sales page in A SINGLE HOUR. WAHOO!

So tell me… are you ready to create messaging and copy that grows your list, creates massive engagement, and has your peeps yelling, “Take my money!”? If so, pick your path!  

  • Lifetime access to my step-by-step Conversion Copywriting training to help you craft irresistible messaging and copy, so you can fill your launches and SELL OUT your offers! 
  • The Inspiration Vault filled with 6 + 7-Figure Launch Copy Examples of the emails, sales pages, ads, and opt-ins from some of the BIGGEST 6 and 7-figure launches I’ve written for. 
  • My signature Copy Launch Map template that I use with my 1:1 copywriting clients, so you know exactly what you’re saying before your launch, during your training, and after the cart opens! 
  • 4 Hot Seat Group Coaching Calls to help you clarify your messaging, kick imposter syndrome to the curb, and get clear on what you need to do to get massive momentum in your launches. 
  • BONUS: Sales Page Copy Critique with Team Kate where my team will give you custom feedback via Loom on your sales page, so you know exactly what to improve and where.
  • BONUS: A LIVE copy critique training, where you'll learn how to critique your copy like a conversion copywriter and see me critique a few from our group LIVE! 
  • BONUS: My step-by-step Copy Critique Checklist that I’ve used to critique hundreds of entrepreneurs’ copy, so you can tweak your OWN copy any time you want to increase conversions! 
  • BONUS: Over 10+ hours of copy critique recordings that'll show you exactly how a conversion copywriter edits copy, and that you can reference ANY time you want to implement changes to your own copy. 
  • BONUS: Access to the CTC Community, our private FB group where you’ll be surrounded by the best and brightest coaches, course creators, and consultants in the biz! Get peer review on your copy, build your network, get support from Team Kate, and tap into a constant source of inspiration.
  • BONUS: Live Going Evergreen Masterclass with Joey Vitale where we’ll break down exactly how Joey used the CTC process to increase his evergreen webinar registration, engagement, and sales in a brand new live training on taking YOUR offer evergreen!
  • BONUS: Our Ultimate, Plug-in-and-Go Sales Page Copywriting Template to help you knock out your sales page in two hours or less.
Get Started for Just $399
6 monthly payments of $399

Limited to 5 spots!

  • VIP SPECIAL: 90-minute, 1:1 Launch Strategy session to create your custom launch messaging and launch plan so you know exactly what to say when throughout your entire launch and what copywriting assets you’ll need
  • VIP SPECIAL: Full Launch Copy Review where I’ll personally review your entire launch copy, from your registration emails and ads, to your sales page, to your sales sequence and provide feedback in a 1:1 recorded session. 
  • Lifetime access to my step-by-step Conversion Copywriting training to help you craft irresistible messaging and copy, so you can fill your launches and SELL OUT your offers! 
  • The Inspiration Vault filled with 6 + 7-Figure Launch Copy Examples of the emails, sales pages, ads, and opt-ins from some of the BIGGEST 6 and 7-figure launches I’ve written for. 
  • My signature Copy Launch Map template that I use with my 1:1 copywriting clients, so you know exactly what you’re saying before your launch, during your training, and after the cart opens! 
  • 4 Hot Seat Group Coaching Calls to help you clarify your messaging, kick imposter syndrome to the curb, and get clear on what you need to do to get massive momentum in your launches. 
  • BONUS: Sales Page Copy Critique with Team Kate where my team will give you custom feedback via Moom on your sales page, so you know exactly what to improve and where. 
  • BONUS: A LIVE copy critique training, where you'll learn how to critique your copy like a conversion copywriter and see me critique a few from our group LIVE! 
  • BONUS: My step-by-step Copy Critique Checklist that I’ve used to critique hundreds of entrepreneurs’ copy, so you can tweak your OWN copy any time you want to increase conversions! 
  • BONUS: Over 10+ hours of copy critique recordings that'll show you exactly how a conversion copywriter edits copy, and that you can reference ANY time you want to implement changes to your own copy. 
  • BONUS: Access to the CTC Community, our private FB group where you’ll be surrounded by the best and brightest coaches, course creators, and consultants in the biz! Get peer review on your copy, build your network, get support from Team Kate, and tap into a constant source of inspiration.
  • BONUS: Live Going Evergreen Masterclass with Joey Vitale where we’ll break down exactly how Joey used the CTC process to increase his evergreen webinar registration, engagement, and sales in a brand new live training on taking YOUR offer evergreen!
  • BONUS: Our Ultimate, Plug-in-and-Go Sales Page Copywriting Template to help you knock out your sales page in two hours or less.

12 monthly payments of $1111

So tell me… are you ready to create messaging and copy that grows your list, creates massive engagement, and has your peeps yelling, “Take my money!”? If so, pick your path!

  • Lifetime access to my step-by-step Conversion Copywriting training to help you craft irresistible messaging and copy, so you can fill your launches and SELL OUT your offers! 
  • The Inspiration Vault filled with 6 + 7-Figure Launch Copy Examples of the emails, sales pages, ads, and opt-ins from some of the BIGGEST 6 and 7-figure launches I’ve written for. 
  • My signature Copy Launch Map template that I use with my 1:1 copywriting clients, so you know exactly what you’re saying before your launch, during your training, and after the cart opens! 
  • 4 Hot Seat Group Coaching Calls to help you clarify your messaging, kick imposter syndrome to the curb, and get clear on what you need to do to get massive momentum in your launches. 
  • BONUS: Sales Page Copy Critique with Team Kate where my team will give you custom feedback via Loom on your sales page, so you know exactly what to improve and where.
  • BONUS: A LIVE copy critique training, where you'll learn how to critique your copy like a conversion copywriter and see me critique a few from our group LIVE! 
  • BONUS: My step-by-step Copy Critique Checklist that I’ve used to critique hundreds of entrepreneurs’ copy, so you can tweak your OWN copy any time you want to increase conversions! 
  • BONUS: Over 10+ hours of copy critique recordings that'll show you exactly how a conversion copywriter edits copy, and that you can reference ANY time you want to implement changes to your own copy. 
  • BONUS: Access to the CTC Community, our private FB group where you’ll be surrounded by the best and brightest coaches, course creators, and consultants in the biz! Get peer review on your copy, build your network, get support from Team Kate, and tap into a constant source of inspiration. 
  • BONUS: Live Going Evergreen Masterclass with Joey Vitale where we’ll break down exactly how Joey used the CTC process to increase his evergreen webinar registration, engagement, and sales in a brand new live training on taking YOUR offer evergreen!
  • BONUS: Our Ultimate, Plug-in-and-Go Sales Page Copywriting Template to help you knock out your sales page in two hours or less.


  • VIP SPECIAL: 90-minute, 1:1 Launch Strategy session to create your custom launch messaging and launch plan so you know exactly what to say when throughout your entire launch and what copywriting assets you’ll need
  • VIP SPECIAL: Full Launch Copy Review where I’ll personally review your entire launch copy, from your registration emails and ads, to your sales page, to your sales sequence and provide feedback in a 1:1 recorded session. 
  • Lifetime access to my step-by-step Conversion Copywriting training to help you craft irresistible messaging and copy, so you can fill your launches and SELL OUT your offers! 
  • The Inspiration Vault filled with 6 + 7-Figure Launch Copy Examples of the emails, sales pages, ads, and opt-ins from some of the BIGGEST 6 and 7-figure launches I’ve written for. 
  • My signature Copy Launch Map template that I use with my 1:1 copywriting clients, so you know exactly what you’re saying before your launch, during your training, and after the cart opens! 
  • 4 Hot Seat Group Coaching Calls to help you clarify your messaging, kick imposter syndrome to the curb, and get clear on what you need to do to get massive momentum in your launches. 
  • BONUS: Sales Page Copy Critique with Team Kate where my team will give you custom feedback via Moom on your sales page, so you know exactly what to improve and where. 
  • BONUS: A LIVE copy critique training, where you'll learn how to critique your copy like a conversion copywriter and see me critique a few from our group LIVE! 
  • BONUS: My step-by-step Copy Critique Checklist that I’ve used to critique hundreds of entrepreneurs’ copy, so you can tweak your OWN copy any time you want to increase conversions! 
  • BONUS: Over 10+ hours of copy critique recordings that'll show you exactly how a conversion copywriter edits copy, and that you can reference ANY time you want to implement changes to your own copy. 
  • BONUS: Access to the CTC Community, our private FB group where you’ll be surrounded by the best and brightest coaches, course creators, and consultants in the biz! Get peer review on your copy, build your network, get support from Team Kate, and tap into a constant source of inspiration.
  • BONUS: Live Going Evergreen Masterclass with Joey Vitale where we’ll break down exactly how Joey used the CTC process to increase his evergreen webinar registration, engagement, and sales in a brand new live training on taking YOUR offer evergreen!
  • BONUS: Our Ultimate, Plug-in-and-Go Sales Page Copywriting Template to help you knock out your sales page in two hours or less.

12 Monthly Payments of $1111


OWNING A MILLION DOLLAR LAUNCH WITH NIKKI SAMANIEGO

"If you are wanting to improve your launches, wanting to improve your copy, your email sequencing, and just understand copy and emails better, this is a no brainer. Sign up for her course."  

- Nikki Samaniego, Integrator for Jim Forton 


CRUSHING A 6-FIGURE LAUNCH WITH MEL ABRAHAM

"What you gotta do, is connect with Kate, get her process, get in her head so you can get her stuff, her strategy, her way of doing things into your business cause it's going to make a difference."  

- Mel Abraham, Author, Speaker, and Founder of Thoughtpreneur Academy 

NAILING THE BIGGEST LAUNCH YET WITH TIFFANY LEE BYMASTER

"We just completed our biggest 6-figure launch that we've had in the history of our business. This was the 7th launch for the exact same program but the difference in the success of this launch was the Kate factor!"  

- Tiffany Lee Bymaster, Founder of Lights Camera Branding


CRUSHING A 6-FIGURE LAUNCH WITH MEL ABRAHAM

"What you gotta do, is connect with Kate, get her process, get in her head so you can get her stuff, her strategy, her way of doing things into your business cause it's going to make a difference."  

- Mel Abraham, Author, Speaker, and Founder of Thoughtpreneur Academy 


OWNING A MILLION DOLLAR LAUNCH WITH NIKKI SAMANIEGO

"If you are wanting to improve your launches, wanting to improve your copy, your email sequencing, and just understand copy and emails better, this is a no brainer. Sign up for her course."  

- Nikki Samaniego, Integrator for Jim Forton 

NAILING THE BIGGEST LAUNCH YET WITH TIFFANY LEE BYMASTER

"We just completed our biggest 6-figure launch that we've had in the history of our business. This was the 7th launch for the exact same program but the difference in the success of this launch was the Kate factor!"  

- Tiffany Lee Bymaster, Founder of Lights Camera Branding

Who is Copy That Converts for? 

Copy that Converts is here to help you craft launch copy that converts. We’ll be focused specifically on copy for your online launches, such as webinars, challenges, video series, PDF guides, etc.  

Which means this program is a best fit for entrepreneurs who want to…

 

  • Learn how to write better opt-in pages, sales emails, FB ad copy, and sales pages. 
  • Make sure they're communicating effectively throughout their product launches, free challenges, live training, etc.
  • Reach more people + transform more lives with their online courses, coaching programs, 1:1 services, or products. 
  • Are planning to sell something within the next 6- 12 months.  (This is CONVERSION copy, after all!)

“That’s me! That’s me! I’m in!” 

LET'S DO THIS!

Who is Copy That Converts for? 

Copy that Converts is here to help you craft launch copy that converts. We’ll be focused specifically on copy for your online launches, such as webinars, challenges, video series, PDF guides, etc.  

Which means this program is a best fit for entrepreneurs who want to…

 

  • Learn how to write better opt-in pages, sales emails, FB ad copy, and sales pages. 
  • Make sure they're communicating effectively throughout their product launches, free challenges, live training, etc.
  • Reach more people + transform more lives with their online courses, coaching programs, 1:1 services, or products. 
  • Are planning to sell something within the next 6- 12 months.  (This is CONVERSION copy, after all!)

“That’s me! That’s me! I’m in!” 

Have a burning question?

Here are some that have come up frequently.

 

How is this different from other messaging / business-building programs?

While most programs focus on launch strategy and business scaling (i.e. how to do a webinar launch, how to grow your team, how to build your program), Copy That Converts is a deep dive into your launch messaging, offer positioning, and copywriting

Inside CTC, you’ll find my step-by-step process for locking in your offer promise, your launch positioning, and your core messages that you should be hitting before your launch to create demand for what’s coming. 

You’ll also snag my Launch Copy Map where you can plan out exactly what you’re going to say in every single email, ad, and social media post to get people excited for your launch, registered for your free experience, and buying during your sales phase. 

Plus, you’re getting my step-by-step process for writing every single launch asset you have — from your opt-in page to your sales page to your emails and ads — along with an entire vault of copy examples that come from real 6 and 7 figure launches I’ve worked on. 

CTC is THE program for nailing your conversion messaging and copy, friend! 

It’s time to stop spending hours on your copywriting, wondering where the hell you start, and start using a proven and consistent process to create copy that generates more leads + sales in your biz.

Do you offer scholarships?

We do! We have two needs-based scholarships available for this class. My goal is to make CTC as accessible as possible, and I understand that accessibility is not equal for everyone. 

If you know CTC could be a game-changer for your biz and would like to take advantage of our scholarship opportunity, apply here – we’ll be announcing recipients Wednesday, Aug 19!

I'm not a good writer. Can this program help me? 

Absolutely! Copywriting is about so much more than just the words on the page. It's about saying what you want to say and getting people to do what you want them to do — and that takes practice. Successful entrepreneurs know that copywriting, as a skill, is something they MUST learn if they're going to build a brand that resonates with the right people and inspires those people to take action.  

Does this work for product-based businesses? 

Hell to the yes, my friend. Because here’s the thing about a product-based business: 

You can (and should!) be following a launch model for your product releases as well. Think about it. Whenever Apple releases the new iPhone, it’s a BIG to-do. There’s an entire LAUNCH around it. The same applies for fashion, beauty brands, etc. (Fenty Skin just had a huge launch!) 

Launching your products creates urgency. It creates demand. And it creates a different business model for YOU, where you’re not just letting inventory drive availability. YOU control the sales experience, because it’s an experience

So yes! This methodology can totally be applied to product-based businesses.

I'm heading into my first launch. Should I wait to join?

You could — or you could go into that first launch knowing you have a proven process that’s helped my clients and students have their biggest launches ever in their business. 

I don’t need to tell you that launching can be A LOT — especially if you’re doing everything on your own.

How much better would your launch go if you had a step-by-step process to follow to craft your messaging and turn it into ads, landing pages, sales pages, and emails that work? 

How much time would you SAVE by nailing this the first time?!

Plus, you’ll have me and the CTC community to guide you, give you feedback, and make sure you’re on the right track every step of the way! 

Can you just write my copy for me? 

I could... but we're currently booking out for 1-to-1 work two months in advanced, and our launch copywriting package is $20,000. I also always recommend you learn the foundations of good copywriting BEFORE you outsource your copy. Want to know a secret about my one-on-one clients? They're all AMAZING copywriters. They know how to communicate in a way that gets people clicking, subscribing, and buying. How else could they afford to outsource their copywriting?! 

Will you be reviewing my copy?

I’ll be hosting a group Copy Critique training where I teach YOU how to review your own copy. Why?  

Because the entire purpose of CTC is to make sure YOU know how to write irresistible messaging and copy that gets results. If I make you reliant on me to improve your copy, then I’m doing YOU a massive disservice!  

You'll also have our Facebook group for support, where my team is answering questions and your fellow CTC class and alumni have all learned the CTC process. This is the PERFECT place for you to get eyes on your copy!

If you want to be sure you my eyes on EVERYTHING after you learn the CTC, you can join the VIP Track of CTC, which comes with my eyes on ALL of your launch copy.  

Can you just give me a plug-and-play template to use? 

Here's the thing about copywriting templates... unless you've taken the time to nail down your messaging, plugging your copy into someone else's fill-in-the-blank template isn't going to work. Why? Because you haven't figured out WHAT to say! 

Your copy is like a car — it takes your audience from stuck and wanting to make a change to READY to actually make that change! Your messaging is the gas that makes the car move. If you just plug in words into someone else's template without first nailing down your messaging, it's like trying to drive your car with no gas! It ain't going anywhere.

Plus, inside CTC, I break down exactly how to write ads, emails, landing pages, and sales pages. ANNND I’ve thrown in a SICK sales page template (because templates CAN be great once you nail your messaging!) 

It’s all there for you, along with my inspiration vault FILLED with copy from the top launches I’ve worked on.

I'm a copywriter who's looking to improve my skills and build my freelance business! Will this help?

You betcha! When I first started my freelancing career, I had no idea what conversion copywriting was. Now, I'm one of the go-to conversion copywriters for 7-figure online experts. Learning how to write copy that fills launches and sells offers hasn't just helped my CLIENTS... it's helped my own business (in fact, as soon as I focused on conversion copywriting as my specialty, my revenue doubled, bringing my business to multi six figures... in less than a year).  


ROCKING HIGH CONVERTING LANDING PAGES WITH JOEY VITALE

"Before joining CTC, I thin our landing page for our webinar was converting around 5-10%. After making some tweaks with Kate's help, we got that conversion to something like 30% now. But the real kicker is I took those recommend changes and we have another opt-in for another service I have, and that went up to like.. 60%!"  

- Joey Vitale, Trademark Lawyer 


DOUBLING SALES CONVERSIONS WITH LIZ MELVILLE 

"What Kate gave me was a coherent message all the way through the customer journey and that resulted in more sales."  

- Liz Melville, Facebook Ads Strategist

So tell me… are you ready to create messaging and copy that grows your list, creates massive engagement, and has your peeps yelling, “Take my money!”? If so, pick your path!  

  • Lifetime access to my step-by-step Conversion Copywriting training to help you craft irresistible messaging and copy, so you can fill your launches and SELL OUT your offers! 
  • The Inspiration Vault filled with 6 + 7-Figure Launch Copy Examples of the emails, sales pages, ads, and opt-ins from some of the BIGGEST 6 and 7-figure launches I’ve written for. 
  • My signature Copy Launch Map template that I use with my 1:1 copywriting clients, so you know exactly what you’re saying before your launch, during your training, and after the cart opens! 
  • 4 Hot Seat Group Coaching Calls to help you clarify your messaging, kick imposter syndrome to the curb, and get clear on what you need to do to get massive momentum in your launches. 
  • BONUS: Sales Page Copy Critique with Team Kate where my team will give you custom feedback via Loom on your sales page, so you know exactly what to improve and where.
  • BONUS: A LIVE copy critique training, where you'll learn how to critique your copy like a conversion copywriter and see me critique a few from our group LIVE! 
  • BONUS: My step-by-step Copy Critique Checklist that I’ve used to critique hundreds of entrepreneurs’ copy, so you can tweak your OWN copy any time you want to increase conversions! 
  • BONUS: Over 10+ hours of copy critique recordings that'll show you exactly how a conversion copywriter edits copy, and that you can reference ANY time you want to implement changes to your own copy. 
  • BONUS: Access to the CTC Community, our private FB group where you’ll be surrounded by the best and brightest coaches, course creators, and consultants in the biz! Get peer review on your copy, build your network, get support from Team Kate, and tap into a constant source of inspiration.
  • BONUS: Live Going Evergreen Masterclass with Joey Vitale where we’ll break down exactly how Joey used the CTC process to increase his evergreen webinar registration, engagement, and sales in a brand new live training on taking YOUR offer evergreen!
  • BONUS: Our Ultimate, Plug-in-and-Go Sales Page Copywriting Template to help you knock out your sales page in two hours or less.

Limited to 5 spots!

  • VIP SPECIAL: 90-minute, 1:1 Launch Strategy session to create your custom launch messaging and launch plan so you know exactly what to say when throughout your entire launch and what copywriting assets you’ll need
  • VIP SPECIAL: Full Launch Copy Review where I’ll personally review your entire launch copy, from your registration emails and ads, to your sales page, to your sales sequence and provide feedback in a 1:1 recorded session. 
  • Lifetime access to my step-by-step Conversion Copywriting training to help you craft irresistible messaging and copy, so you can fill your launches and SELL OUT your offers! 
  • The Inspiration Vault filled with 6 + 7-Figure Launch Copy Examples of the emails, sales pages, ads, and opt-ins from some of the BIGGEST 6 and 7-figure launches I’ve written for. 
  • My signature Copy Launch Map template that I use with my 1:1 copywriting clients, so you know exactly what you’re saying before your launch, during your training, and after the cart opens! 
  • 4 Hot Seat Group Coaching Calls to help you clarify your messaging, kick imposter syndrome to the curb, and get clear on what you need to do to get massive momentum in your launches. 
  • BONUS: Sales Page Copy Critique with Team Kate where my team will give you custom feedback via Moom on your sales page, so you know exactly what to improve and where. 
  • BONUS: A LIVE copy critique training, where you'll learn how to critique your copy like a conversion copywriter and see me critique a few from our group LIVE! 
  • BONUS: My step-by-step Copy Critique Checklist that I’ve used to critique hundreds of entrepreneurs’ copy, so you can tweak your OWN copy any time you want to increase conversions! 
  • BONUS: Over 10+ hours of copy critique recordings that'll show you exactly how a conversion copywriter edits copy, and that you can reference ANY time you want to implement changes to your own copy. 
  • BONUS: Access to the CTC Community, our private FB group where you’ll be surrounded by the best and brightest coaches, course creators, and consultants in the biz! Get peer review on your copy, build your network, get support from Team Kate, and tap into a constant source of inspiration.
  • BONUS: Live Going Evergreen Masterclass with Joey Vitale where we’ll break down exactly how Joey used the CTC process to increase his evergreen webinar registration, engagement, and sales in a brand new live training on taking YOUR offer evergreen!
  • BONUS: Our Ultimate, Plug-in-and-Go Sales Page Copywriting Template to help you knock out your sales page in two hours or less.

12 monthly payments of $1111

So tell me… are you ready to create messaging and copy that grows your list, creates massive engagement, and has your peeps yelling, “Take my money!”? If so, pick your path!

  • Lifetime access to my step-by-step Conversion Copywriting training to help you craft irresistible messaging and copy, so you can fill your launches and SELL OUT your offers! 
  • The Inspiration Vault filled with 6 + 7-Figure Launch Copy Examples of the emails, sales pages, ads, and opt-ins from some of the BIGGEST 6 and 7-figure launches I’ve written for. 
  • My signature Copy Launch Map template that I use with my 1:1 copywriting clients, so you know exactly what you’re saying before your launch, during your training, and after the cart opens! 
  • 4 Hot Seat Group Coaching Calls to help you clarify your messaging, kick imposter syndrome to the curb, and get clear on what you need to do to get massive momentum in your launches. 
  • BONUS: Sales Page Copy Critique with Team Kate where my team will give you custom feedback via Loom on your sales page, so you know exactly what to improve and where.
  • BONUS: A LIVE copy critique training, where you'll learn how to critique your copy like a conversion copywriter and see me critique a few from our group LIVE! 
  • BONUS: My step-by-step Copy Critique Checklist that I’ve used to critique hundreds of entrepreneurs’ copy, so you can tweak your OWN copy any time you want to increase conversions! 
  • BONUS: Over 10+ hours of copy critique recordings that'll show you exactly how a conversion copywriter edits copy, and that you can reference ANY time you want to implement changes to your own copy. 
  • BONUS: Access to the CTC Community, our private FB group where you’ll be surrounded by the best and brightest coaches, course creators, and consultants in the biz! Get peer review on your copy, build your network, get support from Team Kate, and tap into a constant source of inspiration. 
  • BONUS: Live Going Evergreen Masterclass with Joey Vitale where we’ll break down exactly how Joey used the CTC process to increase his evergreen webinar registration, engagement, and sales in a brand new live training on taking YOUR offer evergreen!
  • BONUS: Our Ultimate, Plug-in-and-Go Sales Page Copywriting Template to help you knock out your sales page in two hours or less.


  • VIP SPECIAL: 90-minute, 1:1 Launch Strategy session to create your custom launch messaging and launch plan so you know exactly what to say when throughout your entire launch and what copywriting assets you’ll need
  • VIP SPECIAL: Full Launch Copy Review where I’ll personally review your entire launch copy, from your registration emails and ads, to your sales page, to your sales sequence and provide feedback in a 1:1 recorded session. 
  • Lifetime access to my step-by-step Conversion Copywriting training to help you craft irresistible messaging and copy, so you can fill your launches and SELL OUT your offers! 
  • The Inspiration Vault filled with 6 + 7-Figure Launch Copy Examples of the emails, sales pages, ads, and opt-ins from some of the BIGGEST 6 and 7-figure launches I’ve written for. 
  • My signature Copy Launch Map template that I use with my 1:1 copywriting clients, so you know exactly what you’re saying before your launch, during your training, and after the cart opens! 
  • 4 Hot Seat Group Coaching Calls to help you clarify your messaging, kick imposter syndrome to the curb, and get clear on what you need to do to get massive momentum in your launches. 
  • BONUS: Sales Page Copy Critique with Team Kate where my team will give you custom feedback via Moom on your sales page, so you know exactly what to improve and where. 
  • BONUS: A LIVE copy critique training, where you'll learn how to critique your copy like a conversion copywriter and see me critique a few from our group LIVE! 
  • BONUS: My step-by-step Copy Critique Checklist that I’ve used to critique hundreds of entrepreneurs’ copy, so you can tweak your OWN copy any time you want to increase conversions! 
  • BONUS: Over 10+ hours of copy critique recordings that'll show you exactly how a conversion copywriter edits copy, and that you can reference ANY time you want to implement changes to your own copy. 
  • BONUS: Access to the CTC Community, our private FB group where you’ll be surrounded by the best and brightest coaches, course creators, and consultants in the biz! Get peer review on your copy, build your network, and tap into a constant source of inspiration.
  • BONUS: Live Going Evergreen Masterclass with Joey Vitale where we’ll break down exactly how Joey used the CTC process to increase his evergreen webinar registration, engagement, and sales in a brand new live training on taking YOUR offer evergreen!
  • BONUS: Our Ultimate, Plug-in-and-Go Sales Page Copywriting Template to help you knock out your sales page in two hours or less.

12 Monthly Payments of $1111

Hi, I’m Kate — Your Copy Coach!

I work with passionate online entrepreneurs (just like you!) to craft irresistible copy that converts into leads and sales. Everyone has their zone of genius — mine is teaching you how to say what you want to say, and helping you turn it into exactly the right words that move your tribe to take action.  

I’ve worked with some of the top experts in the online space, like James Wedmore, Mel Abraham, Tiffany Lee Bymaster, Melyssa Griffin, Screw the Nine to Five, Entrepreneurs on Fire, JazzyThings, and more to create copy that sets them apart + gets their audience to stop scrolling and start listening. And now, I want to give YOU my exact process to writing copy that converts and help you implement it into YOUR launches!  

You’re here to create an impact.. You work too hard and have something too important to share to continue to remain unseen and unheard. With the right process, you can craft irresistible copy that fills your launches and sells your offers — even if you have ZERO copywriting experience. And that's exactly what we're going to do inside Copy That Converts.  

I can't wait to see you in the program!  

SATISFACTION GUARANTEE (I'M TAKING ON ALL THE RISK!) 

I’m confident that if you put in the work inside Copy that Converts, it will work for you. But if that’s not the case, I’m giving you 30 days to test-drive the program. After 30 days, if you’ve attended all coaching calls and completed all of the workshops, processes, and templates, and you’re not satisfied with the program, we’ll gladly refund your purchase.